Independent marketing consultant
I help business owners and marketing leaders bring structure to their marketing, sharpen their brand and put their strategy into practice.
Tell me what you needBased in Malaysia, working internationally.
Over the past five years, I’ve helped companies organise their brand and marketing, from setting the strategy to delivering practical rebrands. I combine that experience with a background in agency new business, commercial leadership and hands-on writing.
Each can stand alone. Where they overlap, I bring structure, a clear message and a stronger pitch together.
When priorities compete, responsibilities overlap or activity has become fragmented, I help you work out what needs to change. That can include reviewing your priorities, team responsibilities, processes and external support, then helping implement an agreed plan.
I help clarify who your business serves, what makes it different and how it should communicate. Work can include positioning, messaging, a rebrand brief and implementation across agreed marketing materials.
I work with agencies on live opportunities and their wider new-business approach, from qualification and the pitch argument through to proposal writing, editing and presentation structure.
My background includes marketing and business development leadership at Kit Loong, international agency new business at The Communications Store and Albion, and editorial responsibility for Retreading Business.
You work directly with me. We agree the problem, scope, fee and delivery date before starting. An initial project can stand alone or develop into ongoing support.
Based in Malaysia, working internationally.